vitamin water is for douchebags.

i'm currently pounding a giant jog of 'power-c'-flavored vitamin water and i took a moment to read the quirky text on the side of the label. it's sort of like the advertising, printed media equivalent of, say, people who constantly -- and often awkwardly, to me - proclaim their own awesomeness 'just because they're awesome.' there's a song for people like that ('this is why i'm hot', which, aside from that association, is pop genius), and that makes sense, but a soft drink, too? jesus. anyway, the write-up on the label contains a michael jackson refernce for some reason, and it's not really thoughful or creative so much as off-putting. sometimes i see something on the news, something horrible or violent or tragic, that makes me think 'what the fuck kinda world do we live in?' this has a similar effect, for some reason.